ABOUT

During the UEFA Euro 2024 matches, Opofinance and its partner, Forfx Prop Firm, planned to tap into the football fever by launching a significant marketing campaign. This campaign aimed to promote Forfx Live Challenge with enticing offers, to attract new users and introduce Forfx to a broader audience of Opofinance users.

This project was led by me as the Design Lead, overseeing the creative process and collaboration with Ali Khandemey, Graphic Designer, and Zahra Koosha, 3D Illustrator. While I contributed to the design execution, some of the pieces showcased here were created by my talented team members.

FFX 2024

Date: 2024

Category: Digital Campaign

Several touch points were selected for this campaign, each with specific visual requirements. The deliverables included: Posts and Stories for 3 Instagram pages associated with Opofinance, Email Banners, Website Hero Section Banners, as well as Telegram Banners and Whatsapp Statuses for account managers. Since the campaign primarily targeted a Farsi-speaking audience, most of the designs were created in Farsi.
The campaign was executed in 4 sequential phases: Pre-campaign, Launch, Golden Time, and Countdown. Each phase spanned approximately 7 to 9 days, with specific objectives for each stage that were reflected in the corresponding visuals.
As with any marketing campaign, we encountered numerous challenges along the way. But first and foremost, generating visual ideas that could effectively link football and trading was the biggest hurdle. The lengthy timeline of the campaign added to the complexity, pushing us to continuously diversify our concepts to avoid redundancy.
To overcome these challenges, we relied on photo manipulation as our primary design technique, which allowed us to break free from the constraints of the campaign theme and more effectively incorporate the custom 3D illustrations created by our team.
As previously mentioned, this campaign was a joint effort between Opofinance and Forfx, and was promoted across both companies' channels. Through this initiative, 14,478 users joined the Opofinance community, and 3,909 users received funds.